Top 22 Social Media Platforms Every Marketer Should Know
Interested in learning which social media platforms will work best for you?
We have compiled a list of top 15 most popular social networking worldwide. The findings are based on the latest original research which. New social media sites are coming and going but these have stood the test of time.
We update this list of social media sites with new data as it becomes available. The data in this list combines global and US social media visitors. The actual numbers of monthly visitors are gathered from different sites. We bring you the latest data out there.
Facebook: This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
WhatsApp: Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
Tumblr: Having been owned by Yahoo since 2013, Tumblr serves as a social media cum microblogging platform that can be used to find and follow things that you like.
You can also use it to post anything, including multimedia, to a short-form blog. Moreover, it gives you the flexibility to customize almost everything.
Google+: The clean, simple interface makes connecting with friends, family and business associates a piece of cake. Google+ was the fastest-growing social network in history but it looks as though it has plateaued. (Read between the lines: It’s a ghost town.)
Strengths: Ease-of-use and uncluttered environment.
Weaknesses: Competition from other well-established social media platforms like Facebook.
Hi5: This is a social networking platform that skews a little younger than LinkedIn. Members can play games, watch videos, flirt, give gifts or just hang out.
Strengths: It’s a great alternative to MySpace and/or Facebook for the younger crowd.
Weaknesses: It may not be the best social networking platform for business.
LinkedIn: This is the Grand Pooh-Bah of them all. They’ve been around since 2003, which, in social media terms is also known as “since the beginning of time.” I think LinkedIn succeeds despite itself, but others may disagree.
Strengths: Everybody’s on LinkedIn.
Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information.
Periscope: Like its close relative Meerkat, this new video sharing platform is taking the world by storm. Are you interested in using live video to share parts of your life with the world around you? If so, then Periscope is for you.
Snapchat: Originally a sexting tool, Snapchat has evolved into a mainstream social media platform and, at one time, was the fastest-growing platform around. Things have slowed down a bit for Snapchat, but it’s still a formidable platform that will have a long shelf life. They currently define themselves as a “camera” company.
Strengths: Wide and loyal adoption among a specific segment of the population (those under age 35).
Weaknesses: They’re trying to diversify into some highly questionable arenas (glasses? really?).
Twitter: Despite President Trump’s seeming obsession with Twitter, I believe that the best days for this platform are behind it. They were never really able to monetize or expand the platform (although I’m sure the folks at Twitter would disagree).
Keep using it, keep playing with it, but don’t expect it to replace Facebook anytime soon. Strengths: Used by large segments of the population.
Flickr: This is a photo-sharing site that can be used to build awareness and drive traffic to your product pages. If you’re selling hunting rifles or tennis rackets or widgets, you’ll want to use Flickr to a) build awareness for your product and b) drive people from Flickr to your website.
Strengths: Flickr is easy-to-use and has a clean user-interface.
Weaknesses: Photo-sharing sites are important, but they’re not the very first thing you’ll want to work on in your social media campaign.
Vimeo: Think of Vimeo as a high-end YouTube. It’s perfect for people interested in sharing their videos with a community of positive, encouraging creative professionals.
Strengths: You gotta love a site that oozes upbeat, optimistic, the life-affirming energy that Vimeo does.
Weaknesses: It’s not a default site the way YouTube is, but that may change in the near future.
YouTube: Of course, YouTube is one of the better-known platforms used to promote businesses. The key to YouTube is to keep the videos short and sweet. Make sure they solve the “what’s in it for me” equation.
YouTube is perfect for “How To” videos, but it’s not a good place to upload the CEOs annual speech to shareholders.
Strengths: YouTube is ubiquitous.
Weaknesses: It’s a cluttered environment that can sometimes have some pretty racy videos on it. (Or so we’ve heard.)
Buffer: This social media management tool allows you to schedule Tweets and Facebook updates quickly and easily from your web browser. It’s perfect for people not interested in using TweetDeck or HootSuite.
Just sign up, install on your browser and the next time you’re at a web page you want to share, hit the Buffer button and schedule it for sometime in the future.
Strengths: An easy way to schedule updates on Twitter and Facebook.
Weaknesses: Other platforms offer the same functionality.
Instagram: A surprisingly fun photography app that’s sweeping the globe. Install Instagram on your smartphone and, next time you take a photo, use it to enhance, stylize and share the photo with others in your network.
Strengths: A fun, easy-to-use app.
Weaknesses: Other apps provide a similar experience.
Pinterest: We live in a visual world and Pinterest leverages that. Tired of reading long blog posts (like this one) but still enjoy skimming through images that are worth 1,000 words? If so, then Pinterest is for you. Just visit the site, sign up and start sharing images by re-pinning them to your profile.
Strengths: A visually-appealing way to share information with followers.
Weaknesses: Competition from a wide variety of other social media platforms.
Quora: This is the perfect place to go if you’re interested in asking a question that requires an expert answer. Just type in a question you have about any topic and Quora will provide answers from other users. Quora is frequented by smart, well-educated users, so the answers tend to be very helpful and well-thought-out.
Strengths: A simple, easy-to-use platform.
Weaknesses: A simple Google search can sometimes offer the same quality of answers.
Reddit: Similar to Digg and Delicious. Reddit is a source for what’s new and popular on the web. Users can vote articles up or down on the site, so readers can check out the hot, trending topics from blogs, newspapers and other sources around the globe.
Strengths: Like Digg and Delicious, Reddit is everywhere.
Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.
Scribd: This is the largest social publishing and reading site in the world. You simply upload your speech, ebook or PowerPoint presentation to the site so that others can be awed by your wisdom and expertise.
Strengths: A great way to potentially get your content in front of thousands of readers.
Weaknesses: There are a lot of other people competing for the same eyeballs.
SlideShare: One of the better-known places to upload your content for sharing with others. Take your PowerPoint, your ebook, your Podcast or just about any other content and share it with the SlideShare community.
Strengths: Like Scribd, SlideShare is a great way to get in front of a large number of visitors.
Weaknesses: There are a lot of other people competing for the same eyeballs.
StumbleUpon: Very similar to Digg, Delicious and Reddit. When you rate a website that you like using StumbleUpon, it’s automatically shared with like-minded people. And it helps you find great sites your friends recommend.
Strengths: StumbleUpon helps spread your content to people not regularly exposed to your products and/or services.
Weaknesses: Competes with several other well-established tools, like Digg, Delicious and Reddit.
VKontakte (VK): VK is one of the largest social networking platforms in Russia and has quite similar features to Facebook.
Skyrock: Skyrock is a French social networking site that offers its users a free and personal web space to create and post blogs, add profiles and exchange messages. Apart from French and English, it is also available in five other languages.