New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. A Complete Guide to SEO, provides an extensive overview of everything you need to know to be successful at search engine optimization today.
In this guide you’ll learn:
What is Search Engine Optimization (SEO)?
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
How do you, for your site or your company’s site, “optimize” for search engines?
How do you know how much time to spend on SEO?
How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide.
Why does my website need SEO?
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
Why can’t the search engines figure out my site without SEO?
First it’s important to note that Google is responsible for most of the search engine traffic in the world (though there is always some flux in the actual numbers). This may vary from niche to niche, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in, and the best practices outlined in this guide will help position your site and its content to rank in other search engines, as well.
Can I do SEO for myself?
If you own a website, then you have most likely asked yourself this question at some point, possibly multiple times.
The answer to this common question is this: Yes, you CAN do SEO (search engine optimization) yourself.
However, that does not mean that you should.
hat you really need to ask yourself are the following questions:
Do you have the time, or the inclination to do search engine optimization?
How much is your time worth?
Is your time better spent focusing on what you specialize in and not in learning some new and trying to do that as well?
What Should You Do Yourself?
There are many aspects you could and should do yourself. Here are some of our tips to get you started:
Take a good, solid SEO course to learn the basics
Join search engine optimization forums to dialogue with professionals
Choose content management software that is SEO friendly, such as WordPress
Make content publishing part of your daily routine*
Network with vendors and partners for valuable backlinks
We’re going to dig deep into SEO, but feel free to jump to any section that interests you:
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
Meta tags are a part of the HTML code. They describe website’s content. The most important are meta titles and meta descriptions.
Meta titles and descriptions packed with keywords don’t directly influence your rankings BUT they remain a strong psychological factor affecting the CTR and overall user engagement.