Tips To Get Most From Your Facebook Business Page In 2019
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.
Tips for Your Facebook Business Page Creation
- Create a business Page, not a personal profile.
- Complete your about page
- Select the page category properly
- Claim your Page’s vanity URL.
- Add a great cover photo.
- Add a recognizable profile picture.
- Optimize your “About” section — especially the preview.
- Earn the “Very responsive to messages” badge.
- Add milestones.
- Choose a call-to-action button.
- Create custom page tabs.
- Invite your existing community
- Run a contest
- Pin a post
- Ask Q&A
How to handle Facebook Feeds
- Prioritize quality over quantity.
- Post at the best times for your audience.
- Post your best blog content.
- Make sure your blog posts’ meta descriptions are complete.
- Remove links from your post copy.
- Post your most compelling visual content.
- Make sure your images are properly formatted.
- Post videos, especially live videos.
- Use Facebook Insights.
- Schedule posts in advance.
- Capitalize on Messenger
How To Handle Facebook Sharing
- Get rid of promotional content and make more educational, fun content
- Conduct webinars and provide valuable information to your audience
- Use Facebook polls and get feedback from your audience
- Build a Facebook group in your niche and discuss interesting topics there
- Reply to any activity on your page positively
- Always analyze your competitors and keep an eye on them
- Promote your Page in your email signature
Facebook Ads to Promote Business Online
Photo ads may be simple, but that doesn’t mean they have to be boring. For example, you might think socks are a pretty ho-hum product, but Happy Socks puts them in surprising contexts to create a fun Facebook photo ads.
Video ads can show your team or your product in action, or they can simply be aspirational. The video in this ad from Noom says nothing specific about the service itself but provides clear motivation to learn more.
A carousel ad uses up to 10 photos or videos to showcase your product or service. You can use this format to highlight different benefits of one product, a number of different products, or even use all the photos together to create one large panorama image.
Slideshow Facebook ads offer an easy way to create short video ads from a collection of still photos or existing video clips. They have eye-catching motion, just like videos, but use much less bandwidth, so they load well even for people on slow internet connections.
Lead ads are only available for mobile devices because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing. They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product, or otherwise allowing people to ask for more information from you.
Dynamic ads allow you to promote targeted products to the customers who are most likely to be interested in them. For instance, if someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed. This reminds the potential customer to complete the purchase and can be a very effective Facebook marketing strategy.